In 2005, an old friend sent me a picture of his house in a little German town.  What sparked an immediate interest in the photo was the width and the ability to see the entire town.  Panoramic imaging was soon to be a vital part of my photography services.  Research began on camera equipment, panoramic processing software and potential customers.  With the use of the internet research, I was ready to  “start a home based photography business”.  Upfront cost were within reason, with the purchase of a new digital DSLR, fisheye lens, rotator head and software.   July of 2005 360 Virtuals was formed and open for business.

February of 2007, after 14 ½ years of marriage, God blessed us with our first child.  Just as many and most parents do, we headed to the local mall for “baby portraits”.  Arriving right on time with a freshly fed and well rested baby, we were ready for portraits.  Nearly four hours later, (after a day of if it could go wrong it will) we were on our home, (with a tired and hungry baby) discussing  how the empty bonus room could be used as a studio.

Within a few short hours, with the help of google and an online community, two options were presented in setting up a photography studio.  First, the space.  With a space of 12′ in width by 21′ in length, I had just enough.  Second, the lighting.  Hot lights or strobes?  With the bonus room being upstairs, the thought of “hot lights” or “continuous lights” made for a pretty easy decision.  Studio strobes come with a variety of options and cost and run much, much cooler.  Paul C. Buff produces a high output, low cost studio strobe with his Alien Bee line.  Abducted!  Three brand new AB800′s were added to our bonus room studio.

If you are in the need for a “freelance photographer”, I would be honored for the opportunity!

Warmest regards,

Matthew A. Crace

“Commit to the LORD whatever you do,
and your plans will succeed.”
Proverbs 16:3